Win new listings in a tighter market
Is the market getting tighter? Good! More opportunity for you to stand out against the competition, and win new listings.
Is the market getting tighter? Good! More opportunity for you to stand out against the competition, and win new listings.
In the age of digital photography, it’s tempting for agents to rely on the real estate photographs, to the exclusion of the property description. But is this wise?
A professional write-up attracts new potential clients, who are scanning listings in the area to see which real estate agents seem to be at the top of their game. An amateur description is neutral at best. A poor one acts as a sort of client scarecrow.
Before your coffee pot finishes brewing, you and Nila June can create a captivating property description that is rich with fresh vocabulary and phrasing.
A professional write-up attracts new potential clients, who are scanning listings in the area to see which real estate agents seem to be at the top of their game. An amateur description is neutral at best. A poor one acts as a sort of client scarecrow.
Your property descriptions will be greatly improved if you avoid these common pitfalls.
“Does a real estate agent yearn to spend all morning in isolation, tweaking a property description? Or would the agent rather be shaking hands and showing houses? By disposition, most agents are inclined toward the social aspects of their profession, just as the writer who can come up with a great property description might not be so good at giving the Grand Tour.”