Deborah Spence, CRS, e-Pro, RENE, GREEN
Fierce Realty Corp
373 E Main St, Suite L4
Collegeville, Pa 19426
Cell: 484-934-2744 | Office: 484-961-8193 | FAX: 484-126-0900-F
broker@fiercerealestatecorp.com
https://localrealestatejobs.com/
Why and how did you get into real estate?
Great question! Before real estate, I was the manager of a successful cell phone store. But I wanted to be my own boss. I knew I had the social skills and sales drive to help residential buyers and sellers achieve their goals. I also had the confidence that, with training and hard work, I could get my real estate license and be a successful agent.
I took the risk! I resigned from my job and devoted the next few months to real estate classes and studying for my license exam. Before the ink was dry on my license, I was calling For Sale by Owner leads. Within six weeks, I had cash in my pocket.
How has your business evolved over the years?
After years as a successful agent, I am now a full-time broker/owner. Through mentorship, I pass my experience on to like-minded, highly motivated new agents. I guarantee you that there are people reading this who want to have the advantages of a successful real estate career: financial freedom, the ability to work from home, and more personal and family time. My program, called The Four Pillars to Success, is maximized to help aspiring agents achieve all of that. The four pillars are:
- Working with first-time homebuyers
- Working with investors
- Listing small commercial properties.
- Listing properties for FSBOs and expired listings.
By the way, my advice to anyone thinking of selling their home without an agent is simple: Don’t! You need a professional who knows how best to present your property to the market. I would offer that advice in all market conditions. Especially when the market is as hot as it is right now, a professional more than earns their commission by helping you get every last dollar out of your sale.
How do you go about crafting your property listings?
I carefully tailor all aspects of every listing to suit the particular home. That goes for everything from photographs to the written property description. When it comes to the description, I really try to put the buyer in the home, in a way that a photograph can’t always do. A photograph doesn’t say that from the beautiful deck in your backyard it’s only a short stroll to local shopping and dining options, so on a beautiful fall evening you get to decide between firing up the grill or walking to town for sushi. I get to that level of insight because of my local market knowledge, by experiencing the house personally, and by listening to the sellers to learn what they love about it.
How does Nila June fit into that process?
As you can tell from my perspective on property listing descriptions, I am very particular. What I like about Nila June is not so much the great output, but that the output is my starting point for me to take it even further. The fresh writing and phrasing are prompts that I use to make sure that I’m serving my sellers as well as I can, by presenting their home within the full context of its advantages, and using language that distinguishes the listing from others that buyers might be seeing.
How would you explain Nila June to someone in your Four Pillars class?
Nila June gives you a great property description instantly, so you have more time for showing houses, shaking hands, and working the phones.
Why and how did you get into real estate?
Great question! Before real estate, I was the manager of a successful cell phone store. But I wanted to be my own boss. I knew I had the social skills and sales drive to help residential buyers and sellers achieve their goals. I also had the confidence that, with training and hard work, I could get my real estate license and be a successful agent.
I took the risk! I resigned from my job and devoted the next few months to real estate classes and studying for my license exam. Before the ink was dry on my license, I was calling For Sale by Owner leads. Within six weeks, I had cash in my pocket.
How has your business evolved over the years?
After years as a successful agent, I am now a full-time broker/owner. Through mentorship, I pass my experience on to like-minded, highly motivated new agents. I guarantee you that there are people reading this who want to have the advantages of a successful real estate career: financial freedom, the ability to work from home, and more personal and family time. My program, called The Four Pillars to Success, is maximized to help aspiring agents achieve all of that. The four pillars are:
- Working with first-time homebuyers
- Working with investors
- Listing small commercial properties.
- Listing properties for FSBOs and expired listings.
By the way, my advice to anyone thinking of selling their home without an agent is simple: Don’t! You need a professional who knows how best to present your property to the market. I would offer that advice in all market conditions. Especially when the market is as hot as it is right now, a professional more than earns their commission by helping you get every last dollar out of your sale.
How do you go about crafting your property listings?
I carefully tailor all aspects of every listing to suit the particular home. That goes for everything from photographs to the written property description. When it comes to the description, I really try to put the buyer in the home, in a way that a photograph can’t always do. A photograph doesn’t say that from the beautiful deck in your backyard it’s only a short stroll to local shopping and dining options, so on a beautiful fall evening you get to decide between firing up the grill or walking to town for sushi. I get to that level of insight because of my local market knowledge, by experiencing the house personally, and by listening to the sellers to learn what they love about it.
How does Nila June fit into that process?
As you can tell from my perspective on property listing descriptions, I am very particular. What I like about Nila June is not so much the great output, but that the output is my starting point for me to take it even further. The fresh writing and phrasing are prompts that I use to make sure that I’m serving my sellers as well as I can, by presenting their home within the full context of its advantages, and using language that distinguishes the listing from others that buyers might be seeing.
How would you explain Nila June to someone in your Four Pillars class?
Nila June gives you a great property description instantly, so you have more time for showing houses, shaking hands, and working the phones.