The Nila June FAQ
What is Nila June?
Nila June is an artificial intelligence writing service that real estate agents use to create property listing descriptions instantly. You can use our instant AI descriptions for your public remarks for MLS, or to post on any listings platform.
Our descriptions are great. You don’t have to take our word for it. You can read this Inman News Article, which calls Nila June “ideal for listing agents, teams, and brokers.” Or this one, which calls Nila June an essential app for listing agents. Every customer is a repeat customer. Sometimes, a new customer will buy one, and then a few minutes later buy two or three more. Almost everyone comes back when they get a new listing.
How much does it cost?
Our descriptions are $19.99 per delivery. Each instant delivery includes two versions of the property description—one longer, and one shorter. Most of our business is from repeat customers. Our refund request rate is miniscule, practically non-existent: 0.29%–fewer than 3 per 1,000 deliveries.
Our decision not to hit individual users with subscription fees or annual contracts is based upon our appreciation of the real estate agent’s workflow. Why should you pay Nila June during months when you don’t have a listing? On the other hand, when you have a commission in sight, it makes sense to spend $19.99 for a great description—even if you have several listings in one month. Many of our customers have this “problem,” and they are happy to buy as needed—maybe multiple times in a single month, maybe none for a month or two.
Nila June serves listing agents who share our belief that the property description is the most important piece of marketing collateral for any listing. It sails atop an ever-expanding sea of real estate photographs that, after a few minutes on Zillow, begin to look as distinct as waves in the ocean. Beyond the opportunity to spotlight their listing, agents who use Nila June are also mindful of what the description says to potential sellers. For anyone who is choosing a listing agent, online property descriptions are Google-able examples of professionalism. When your Nila June description stands out, so do you.
You might find cheaper, but you won’t find better. Here’s how Nila June is different from ChatGPT and other property description services.
Is Nila June based on ChatGPT?
No. We use a proprietary natural language generation system that accurately reflects your knowledge of the listing, is free from “made up” or “hallucinated” facts, and avoids running afoul of fair housing regulations. Here’s a longer explanation of how Nila June is different from ChatGPT and other property description services.
How does it work? [Video!]
So easy. You “brief the writer” by completing our property briefing survey. Be prepared to spend five whole minutes! Our system immediately completes the writing and delivers the descriptions. That’s descriptionS plural. We always send two: a long version and a shorter version.
We don’t really talk a lot about our technology, not because it’s a secret, but because . . . who cares? The proof is in the prose. If you must know, Nila June is a natural language generation system that combines human writing skill with unlimited computation power. Yawn.
You know what’s not boring? Getting your property description done in five minutes and getting on with your day.
Here’s a video if you like. We also have a How it Works page.
Can I edit the descriptions?
Absolutely! The descriptions are emailed to you in editable text format. Feel free to add your own perspective Even if you decide to make a couple of changes, your listing is publishable faster, and you have more time for showing houses and closing deals.
Why do your descriptions sound as if they were written by professional writers?
There’s an easy answer for that: Because they are.
Our system is powered by human writers, making human decisions, to produce the best possible prose for you. We let the computers assemble the text in a snap, but the writing took years of advance work, and it is never ending.
How is working with Nila June JUST LIKE working with a professional writer?
Like a trusted professional writer, Nila June takes a briefing from you, and completes a tedious task that you don’t really have time to do yourself.
Before getting started on a property description, a professional writer asks you a series of questions about the property. So does Nila June. The writer draws upon words and phrases that have been effective in previous assignments. So does Nila June, but Nila June has a whole lot more words and phrases “in mind!”
Why is working with Nila June BETTER THAN working with a professional writer?
Here’s where Nila June’s process differs, in your favor.
Based on the information that you provide, Nila June immediately–while you are still looking at the screen; while you’re taking your next sip of coffee; while you are glancing at your most recent text message–delivers not one but two versions of your property description.
The short version falls within the 1,000 character limit of popular listings sites. The long version is for use where character limits are not an issue, such as on a dedicated website, marketing flyer, or email.
Check out this great piece on Qwerticulation: How to get the most out of your Nila June descriptions. If your question is not addressed in the Nila June FAQ, contact us and we’ll be happy to speak with you.