kitchen with stylish and natural lighting

A great property description is worth a thousand pictures

In the age of digital photography, perhaps the old adage “A picture is worth a thousand words” is as out of date as the pinhole camera.  Today,  residential real estate listings are less likely to be distinguished by the usual staging shots than by creative property descriptions.

A poor description conveys only the physical details of the house.  When those details are  simply described in a perfectly accurate, straightforward manner, the reader might as well be reading an auto parts manual. Abbreviations can make those descriptions even worse than plain: Who wants to live in a home that has a LUG or SEC?  And what’s a Wbfp?  

A great description puts the home seeker in the stunning foyer, the chef’s kitchen, the tranquil primary bedroom, and the beautifully landscaped yard, all within an easy stroll of shopping, schools, and nearby open spaces.

Location, location, location

Even in a post-pandemic world, location remains important.  Work-from-home technologies might have reduced the value of a short commute (jury’s still out on that, by the way), but other locational advantages have risen in counterbalance: proximity to shopping, dining variety, parks, pools, mountains, or beaches.

Rather than depend upon potential buyers to resort to Google, it’s best to present them with the conclusions you want them to draw.  Your curated perspective will help them internalize the locational value of the property.

External amenities

Porches, decks, patios, pools, gazebos, and other external structures or features, are key components of the buyers’ future lifestyle.  They deserve more than the typical, brief “large deck”-type of mention at the end of a write up.

Let’s see a grill and cooler on the deck.  Let’s relax in the Adirondack chairs on the patio.  Let’s cool off in the pool.

Inside the house

The same general principles apply here.  Having double ovens and dishwashers is nice.  Being able to prepare multi-course meals and quickly clean up after large dinner parties is nicer.  A fireplace in the living room is accurate enough.  Better if it imparts a lodge like warmth, and draws conversations into the room.   Neutral coloring sounds kind of bland, but a blank canvas that accommodates a buyer’s interior design vision sounds exciting.

How to get started

Let’s face it. The keyboard on your desk doesn’t make you yearn to write property descriptions any more than the wrench in your basement inspires you to re-plumb the bathrooms.   So where do you start?

On gig sites (Fiverr, Upwork and the like), professional writers offer to create a property descriptions, with turnaround times ranging into a few days, and with prices ranging into the low hundreds of dollars.  Generally, the process will involve a few days of conversation, as the writer gathers from you the physical details about the house.  Then there are several iterations of the description itself, and at some point the listing will be ready to go.

Considering the high commissions that are at stake for a home sale, it makes sense to invest time and money for a professional property description, but there may be a way to invest less of both.

Let’s imagine how a professional writer does their job.  They collect information from you, and piece together a property description by re-using organizational principles and linguistic formulations from previous gigs.  The writing decisions are similar from job to job.  What if all of those decisions could be encoded into a system that produces essentially the same property description, but instantly?  And what if it costs a fraction of what you are used to spending? 

Nila June is a system that grafts human writing skill onto unlimited computational power in order to produce great property descriptions for you.  Our property descriptions, though instantly delivered to you, sound as if they are written by a group of professional writers, precisely because they are written by a group of professional writers, in anticipation of any information that you might provide.

Nila June’s business model is to provide you with high value property descriptions on demand for a reasonable fee. We’re confident you’ll keep coming back because Nila June saves time, impresses sellers, and attracts buyers.

In the age of digital photography, perhaps the old adage “A picture is worth a thousand words” is as out of date as the pinhole camera.  Today,  residential real estate listings are less likely to be distinguished by the usual staging shots than by creative property descriptions.

A poor description conveys only the physical details of the house.  When those details are  simply described in a perfectly accurate, straightforward manner, the reader might as well be reading an auto parts manual. Abbreviations can make those descriptions even worse than plain: Who wants to live in a home that has a LUG or SEC?  And what’s a Wbfp?  

A great description puts the home seeker in the stunning foyer, the chef’s kitchen, the tranquil primary bedroom, and the beautifully landscaped yard, all within an easy stroll of shopping, schools, and nearby open spaces.

Location, location, location

Even in a post-pandemic world, location remains important.  Work-from-home technologies might have reduced the value of a short commute (jury’s still out on that, by the way), but other locational advantages have risen in counterbalance: proximity to shopping, dining variety, parks, pools, mountains, or beaches.

Rather than depend upon potential buyers to resort to Google, it’s best to present them with the conclusions you want them to draw.  Your curated perspective will help them internalize the locational value of the property.

External amenities

Porches, decks, patios, pools, gazebos, and other external structures or features, are key components of the buyers’ future lifestyle.  They deserve more than the typical, brief “large deck”-type of mention at the end of a write up.

Let’s see a grill and cooler on the deck.  Let’s relax in the Adirondack chairs on the patio.  Let’s cool off in the pool.

Inside the house

The same general principles apply here.  Having double ovens and dishwashers is nice.  Being able to prepare multi-course meals and quickly clean up after large dinner parties is nicer.  A fireplace in the living room is accurate enough.  Better if it imparts a lodge like warmth, and draws conversations into the room.   Neutral coloring sounds kind of bland, but a blank canvas that accommodates a buyer’s interior design vision sounds exciting.

How to get started

Let’s face it. The keyboard on your desk doesn’t make you yearn to write property descriptions any more than the wrench in your basement inspires you to re-plumb the bathrooms.   So where do you start?

On gig sites (Fiverr, Upwork and the like), professional writers offer to create a property descriptions, with turnaround times ranging into a few days, and with prices ranging into the low hundreds of dollars.  Generally, the process will involve a few days of conversation, as the writer gathers from you the physical details about the house.  Then there are several iterations of the description itself, and at some point the listing will be ready to go.

Considering the high commissions that are at stake for a home sale, it makes sense to invest time and money for a professional property description, but there may be a way to invest less of both.

Let’s imagine how a professional writer does their job.  They collect information from you, and piece together a property description by re-using organizational principles and linguistic formulations from previous gigs.  The writing decisions are similar from job to job.  What if all of those decisions could be encoded into a system that produces essentially the same property description, but instantly?  And what if it costs a fraction of what you are used to spending? 

Nila June is a system that grafts human writing skill onto unlimited computational power in order to produce great property descriptions for you.  Our property descriptions, though instantly delivered to you, sound as if they are written by a group of professional writers, precisely because they are written by a group of professional writers, in anticipation of any information that you might provide.

Nila June’s business model is to provide you with high value property descriptions on demand for a reasonable fee. We’re confident you’ll keep coming back because Nila June saves time, impresses sellers, and attracts buyers.

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