Articles

How to Write a Property Listing Description

A step-by-step guide comparing three approaches: doing it yourself, hiring a writer, or using a structured survey. What each looks like at every stage, from gathering facts to posting on the MLS.

Fair Housing Words to Avoid in Listing Descriptions

The complete CRMLS 2025 fair housing keyword list (211 terms), organized by risk level. Plus the terms Nila June blocks that CRMLS considers acceptable.

What Auto-Generated MLS Descriptions Leave Out

Some MLSs now auto-generate public remarks from listing data or typed notes. Whether the system pulls from data fields or from a text box, the output can only be as good as the input.

What AI Listing Description Services Actually Send to the AI

Most AI listing tools send a short prompt to ChatGPT. See what actually goes in — and why a 50-question property survey produces descriptions that don't need editing.

Why Your AI Listing Description Might Be a Liability

AI tools can invent features, violate Fair Housing guidelines, and produce generic copy. Here's what agents need to know about the difference between language models and purpose-built writing systems.

Fair Housing Compliance and AI-Generated Listing Descriptions

General-purpose AI has no awareness of Fair Housing law. Which phrases put agents at risk, why AI tools generate them, and how a purpose-built system approaches language screening differently.

"Boasts" and 5 Other Listing Description Mistakes

The property listing description is a showcase for you as a real estate agent. Posting a bad one is like showing up to the office in a t-shirt and cut-offs. Here are six mistakes to avoid.

Picking the Right AI for Your Listing Descriptions

There are over 100 property description generators on the market. They fall into three tiers, from simple AI overlays to purpose-built language systems. Here's how to choose.

Don't Use "Perfect for" in Property Descriptions

When a listing description declares that a home is "perfect for" any specific type of buyer, it also says: "Everyone else should keep looking." That's bad for business.

Why Prompt-Based AI Property Descriptions Fall Short

Most AI property description generators ask for a prompt and guess the rest. A guided survey produces more accurate, MLS-ready listing descriptions every time.

Nila June Is Now Available on SignTraker

Listing agents can now order accurate AI property descriptions during their sign installation order through SignTraker. Two descriptions delivered instantly.